Louis Vuitton in Japan

Louis Vuitton in Japan Abstract Japan is a lucrative market for global luxury brands. Many companies have realized this fact and have concentrated most of their operations in this country. Louis Vuitton is no exception. It succeeded in this market. This paper shows that the unique demographics of the Asian country and the company’s aggressive marketing campaigns have contributed to its Japanese success.Advertising We will write a custom essay sample on Louis Vuitton in Japan specifically for you for only $16.05 $11/page Learn More Evidences from this paper also show that poor economic conditions and changing customer preferences, in Japan, threaten the French-based company’s profitability. Nonetheless, there are many opportunities for increasing its sales growth. This paper suggests that the company should open new stores in mid-sized towns to increase its brand presence in the market. Similarly, it suggests the need to improve the popularity of Louis Vuitton brands by undertaking more local marketing campaigns. Overall, this paper shows that although Japan accounts for most of Louis Vuitton’s profits, the company could increase its dominance in this market by adopting new marketing strategies. Introduction Louis Vuitton is a global luxury brand that has operated in the Japanese market for more than four decades (Ivey, 2008). As a case study, this paper explores how the French-based company started its operations in the Asian nation and why it has achieved tremendous success in this market. Since Louis Vuitton is a successful global entity, this paper also investigates whether global economic conditions affect its operations. Similarly, it highlights how the company can overcome some of these challenges and exploit the demographics of the Japanese market to improve its market success. These analyses give a comprehensive understanding of Louis Vuitton’s operations in Japan. Why Louis Vuitton Succeeded in the Japanese Market Japan i s an important market for Louis Vuitton because it accounts for almost 50% of the company’s profits (Ivey, 2008). Aggressive marketing campaigns have boosted the brand’s profile in the country’s fashion industry. The success of the Omotesando marketing campaign, in Japan, attests to this fact (Ivey, 2008). Such campaigns have provided a platform for introducing extravagant stores in several parts of the Asian country (including successful outlets in Ginza and Roppongi) (Ivey, 2008). Besides its aggressive advertising strategy, Louis Vuitton’s success, in Japan, also stems from the company’s pricing strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the past, the company adopted a premium pricing strategy for its branded products, but uncertain economic conditions have made it untenable for the company to continue doing so. Since then, i t has changed its strategy and now adopts a flexible pricing plan that portrays the Louis Vuitton brand as affordable. This strategy largely boosted the brand’s sales. Opportunities and Challenges for Louis Vuitton in Japan Challenges: Poor economic conditions and changing customer preferences present the most notable challenges for Louis Vuitton’s operations in the Japanese market. These challenges affect the company’s sales and make it difficult for the brand to understand the nature of future fashion trends. Opportunities: Undoubtedly, there is a notable market presence of the Louis Vuitton brand in Japan. However, there is a lot of potential for the company to expand its operations in mid-sized cities and other locations where the brand does not have a notable market presence. This move would popularize the brand (further) and increase its revenue streams. Specifics of the Japanese Fashion Luxury Market The Japanese fashion market has accepted Louis Vuitton because of its unique social and economic dynamics that differentiate it from western markets. For example, besides being fashion-conscious people, the Japanese society buys luxury brands as a status symbol. Moreover, a demographic analysis of the market shows a large middle-income population that affords luxury brands, such as Louis Vuitton. Furthermore, there is a huge population of middle-aged women who prefer to update their fashion, often (Ivey, 2008). Lastly, the Japanese culture requires people to dress according to their social status. People who have a high income prefer to have fashionable products like Louis Vuitton. This is why many global luxury brands depend on Japan to support their global operations (Ivey, 2008). Original Entry Strategy of Louis Vuitton in Japan and the Strategies it adopted to strengthen its Market Presence Louis Vuitton’s entry into the Japanese market started in 1977 through a direct market entry strategy. Albeit controversial, this strateg y allowed the company to acquire two stores. The stores were departmental and stocked a few brands. They accounted for more than $10 million (in annual profits) after selling directly exported fashion products from France (Ivey, 2008). The success of the stores paved the way for expanding the company’s network of outlets. Statistics, from 2007, show that Louis Vuitton owns more than 54 stores in Japan (Ivey, 2008). However, as a group, the company manages about 250 stores in the same market (Ivey, 2008). In the last decade, the brand has changed its operational strategy by operating some stores as franchises. Most of them are in Nagoya, Osaka, and Tokyo.Advertising We will write a custom essay sample on Louis Vuitton in Japan specifically for you for only $16.05 $11/page Learn More Will the Global Financial Crisis Affect Louis Vuitton and how will the Company Overcome it? Louis Vuitton is vulnerable to the intrigues of the global economy. Its vulnera bility stems from its reliance on tourist markets and disposable income fluctuations. Therefore, when the global economy suffers from terrorism threats and poor economic outcomes, the company suffers declined sales. Louis Vuitton learned this lesson in Japan after the 2001 terrorist attack in the US and the 2007/2008 economic crisis. It suffered decreased sales from low tourist numbers and a growing hesitation by shoppers to spend their money on expensive luxury items. To overcome such challenges, the company needs to localize its marketing strategy and grow its domestic markets (Melicher Norton, 2014). This strategy would make most of its global stores independent. For example, instead of relying on tourist markets to support the Japanese stores, the company should popularize its products to the Japanese people and make its stores independent. Therefore, when, an economic crisis happens in one part of the world, other stores (that do not operate in the affected regions) are not af fected (Pearce Robinson, 2013). Conclusion Louis Vuitton’s Japanese success mirrors the success of other global luxury brands in the same market. This paper shows that the unique demographics of the Asian country largely contribute to a growing demand for Louis Vuitton products in Japan. Poor economic conditions and changing customer preferences emerge as the main challenges of the French-based company. However, there are many opportunities for increasing its sales numbers. Consequently, this paper suggests that the company should open new stores in mid-sized towns to increase its brand presence in Japan. Focusing on improving Louis Vuitton’s popularity in the country would also reduce the company’s reliance on overseas markets. Overall, although Japan accounts for most of Louis Vuitton’s profit, the company could benefit from adopting new strategies to improve its dominance in this market. References Ivey, R. (2008). Louis Vuitton in Japan. Retrieved fr om https://www.asiapacific.ca/Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Melicher, R. W., Norton, E. A. (2014). Introduction to Finance: Markets, Investments,  and Financial Management. Hoboken, NJ: John Wiley. Pearce, J., Robinson, R. (2013). Strategic Management: Planning for Domestic   Global Competition. Boston, MA: McGraw Hill.

Punctuation on ACT English Apostrophes, Colons, and More

Punctuation on ACT English Apostrophes, Colons, and More SAT / ACT Prep Online Guides and Tips What's the difference between a periodand a semicolon? Between a comma and a dash? These questions bedevil not just students, but evenprofessional writers. Punctuation can be one of the weirdest, most confusing parts of writing. However, the ACT English section isn't writing- it's a multiple choice test, which means that every question has to have only one correct answer. The ACT tests a specific set of punctuation rules, most of which deal with commas. Icovered commasin a separate post- here I'll be explaining the other punctuation rules you need to know, which deal with apostrophes, semicolons, colons, and dashes. Here's brief rundown of everything this article will cover: Using apostrophes in possessives and contractions Understanding the differences between semicolons, colons, and dashes Answering ACT English questions on punctuation ACT English practice questions Feature Image Credit: xlibber Apostrophes: Possessives and Contractions Apostrophes on the ACT can be really tricky. You mayassume you know the rules, but the ACTtests these concepts in its ownweird way. As such, I'm going to briefly review the relevant rules, and then go over in detail how these concepts are tested on the ACT and what the common errors that you need to watch out for are. Possessives The basic rules for forming possessives are quite simple. If a word is singular or if it's plural but doesn't end in "s," then you add "'s" to the end of the word. the fox → the fox’s the women → the women’s To create a possessive for a plural word thatdoes end in "s," you simply place an apostrophe at the end of the word, after the "s." the archaeologists → thearchaeologists’ Let's look at how this works in a sentence: At the tinkers convention, Jose browsed for a long time before deciding he wanted to buy something from the leather workersstall. Clearly, this sentence is missing a number of apostrophes. Theconvention is for a lot of tinkers, so there should be an apostrophe after the s. It's probably just one leather workerat the stall though, so the apostrophe should go before the s. At the tinkers' convention, Jose browsed for a long time before deciding he wanted to buy something from the leather worker'sstall. On the ACT English, possessives questions aren't so much about knowing the rules as they are about determining whetheryou need an apostrophe at all and, if so, whether the noun is meant to be plural or singular. Should This Noun be Possessive? Happily, there's an easy trick to determine whether a noun should be possessive. "Sally's ball" is just another way of saying "the ball of Sally." So if you want to figure out whether a noun is meant to be possessive, take the noun, put an "of" in front of it, and stick it after the noun or phrase that follows it. This may sound complicated, but it's actually very easy. Let's walk through an example. When my computer crashed, I lost a months work on my plan to take over the world. Should month be possessive? Try switching it around: When my computer crashed, I lost thework of a month on my plan to take over the world. That makes sense: the point is that I lost all the work I did in a month. The correct version of the sentence is: When my computer crashed, I lost a month's work on my plan to take over the world. It's easy to assume that because a month isn't a person it can't be possessive, but that's not the case. Any noun can be possessive. In general, when dealing with possessive nouns, you're more likely to see questions where there's a necessary apostrophe missing (or misplaced, which we'll discuss shortly), than you are to see ones with extra apostrophes that you don't actually need. Is the Noun Meant to be Plural or Singular? The other factor you'll need to consider when placingapostrophes is whether the possessivenoun is meant to be singular or plural. Whether "the neighbor's dog" or "the neighbors' dog" is correct is dependent on whether there is only one neighbor or more than one. When working on ACT English questions, you'll need to look at context clues to determine how many of the noun there are meant to be. Let's revisit our example from above: When my computer crashed, I lost a months work on my plan to take over the world. We've already established that "months" should be possessive. But how do we know that it's "month's" not "months'"? The singular article "a" gives us the clue- "a months" makes no sense, so the noun has to be singular. Consider a slightly different version of the sentence: When my computer crashed, I lost somemonths work on my plan to take over the world. "Some" indicates more than one. So when we make "months" possessive, we need to put the apostrophe after the "s": When my computer crashed, I lost somemonths' work on my plan to take over the world. Keep in mind that the relevant context clues may sometimes be trickier to spot, so check the sentences before and after the underlined one if you're unsure. ACT Example The ACT tests possessives in almost exactly the same way we just discussed. Take a look at this example from an official ACT English section: Let's go through our two questions in order. Should "family" be possessive? If we switch around the word order to "the farm of his family" that makes sense, so yes, the noun should be possessive. (In this example, you might also say "family farm" but you'll notice that isn't an answer choice.) Is it "family" or "families"? First, think about what clues you can use- "his" is a good one. We're talking about Banneker's family specifically, and people generally only have one family. The singular form is correct. Nowwe know that we need an answer with "family" and an apostrophe, which narrows it down to A and B. We need to pick the one that correctly places the apostrophe before the "s" (since we're dealing with a singular noun), which is B. Whoever wrote this sign didn't know the correct rules for apostrophes ( ©Leo Reynolds) Contractions When working with contractions, you only really need to know one rule: the apostrophe replaces the missing letter or letters. Do not→ don't (apostrophe replaces the second "o") They have→ they've (apostrophe replaces the "ha") There are a few weird cases like "won't," but you don't need to worry about them. In fact, the ACT English generally doesn't ask about spelling of contractions. Why are we going over this rule then? Because there are a couple of very common contraction-related errors that the ACT English does test. Could Of vs. Could've If you've doneany ACT English practice you may have seen the construction "could of," "should of," or "would of." For example: I should of gone to bed early, but I stayed up to play video games instead. This sentence sounds fine if you read it aloud, but it's actually incorrect. I'm trying to say that I should have gone to bed- the correct spelling is"should've" not "should of": I should'vegone to bed early, but I stayed up to play video games instead. Should of, could of, and would of are always wrong. If you're trying to determine if a contraction is correct in general, though, replace it with the fully written out form. This technique will come in handywith our next category of errors as well. Pronouns One of the most common mistakes students make on the ACT English is mixing up "it's," "its'," and "its." Do you know the difference? It's - it is or it has Its - possessive form of it Its' - not a word Think about it this way: a contraction must have an apostrophe to replace the dropped letters while no other pronoun possessives (his, her, my) have apostrophes. Its', meanwhile, is just a weird construction that only shows up on the ACT- it is never correct. To summarize: for pronouns, an apostrophe ALWAYS indicates a contraction. Though they're less common, errors with they're, there, and their and errors with who's and whose may also appear on the test. For more details on those, take a look at our post on word choice. Semicolons, Colons, and Dashes: Connecting Clauses and Phrases We've covered apostrophes (above) and commas (elsewhere)- that leaves only three more punctuation marks: semicolons, colons, and dashes. Like commas, which they're often tested in conjunction with, these punctuation marks help clarify the relationships between clauses and phrases. Also like commas, you are far more likely to make an error by adding an unnecessary punctuation mark than by removing a necessary one, so err on the side of less punctuation. We're going to go over the exact uses for each of these punctuation marks, but, first a quick disclaimer. Semicolons, colons, and dashes are almost always tested with commas or in the context of sentence fragments and sentence structure. We have separate posts on each of those, so make sure to look at them as well. Semicolons Semicolons are basically wishy-washy periods (or so their detractors claim); they connect two independent clauses. That previous sentence is an example! A semicolon is only correct if it could be replaced with a period. Incorrect: After seeing that the amusement park hadfour roller coasters; Maria was determined to ride them all. Correct: The amusement park has four roller coasters; Maria was determined to ride them all. In the first version of the sentence, a semicolon is being used incorrectly in place of a comma to connect a dependent and an independentclause. In the second version, it is correctly placed between two independent clauses. Remember that semicolons are interchangeable with periods- this means that you will never be asked to choose between them. If the only difference between two answers is that one has a period and the other semicolon in the same spot, both answers must be wrong. There is one other, much less common, use of semicolons: to separate items in a list, especially if they include commas. For example: My whole family was at the reunion, including my cousins, Kirsten and Jeremy; my aunts, Tracy and Megan; and my grandparents, Carl and Jen. Again, there's a small chance you'll see this usage on the test, but it'sverysmall. Don't worry about it too much. Make sure to keep your semicolons happy by only using them between independent clauses! ( ©Mauricio Balvanera) Colons Colons are easy to mix up with semicolons because the two punctuation marks look similar and have similar names. Colons can, in fact, connect two independent clauses, but they are usually used to introduce lists or explanations (you may have noticed that I tend to employ them for the latter purpose quite a lot). The key rule for colons is that they must come after a complete sentence. You should be able to put a period at the end of the clause before the colon and have it make sense. Otherwise, it doesn't matter if you're introducing a list or explanation, it's still wrong. Incorrect:Liz went to the costume shop for the supplies she needed for Halloween, including: fake blood, plastic spiders, and a witch’s hat. Correct:Liz went to the costume shop for the supplies she needed for Halloween: fake blood, plastic spiders, and a witch’s hat. Correct:Liz went to the costume shop for the supplies she needed for Halloween: a holiday when people dress up in scary costumes and eat a lot of candy. Correct:Liz went to the costume shop for the supplies she needed for Halloween: she was planning to dress up as a zombie witch. The first sentence is incorrect, because the part that comes before the colon isn't a complete thought; "Liz went to the costume shop for the supplies she needed for Halloween, including" makes no sense on its own. The other three versions all correctly locate a colon at the end of the independent clause, "Liz went to the costume shop for the supplies she needed for Halloween." You may have noticed that semicolons, colons, and periods can all be used between independent clauses. However, as I mentioned in regard to semicolons, you will never be asked to choose between the three- the distinctions are purely stylistic. If you have more questions on this topic, read our guide to sentence fragments and run-ons. Dashes Dashes are a strange and flexible punctuation mark- personally, they're my favorite! However, for the sake of the ACT English, you really only need to understand two of itsuses: markingoff a non-essential clause or phrase (just like a comma)and introducing a list or explanation (just like a colon). Non-essential clauses and phrases provide extra information that can be removed without altering the meaning of the sentence. When dashes are used with non-essential clauses or phrases, the key is making sure that you don't mix them with commas. Both are equally correct, but you have to stick to one or the other. Incorrect: Allie was minding her own business when her brother, a mischievous eight-year-old- snuck up and surprised her. Correct:Allie was minding her own business when her brother- a mischievous eight-year-old- snuck up and surprised her. Correct:Allie was minding her own business when her brother, a mischievous eight-year-old, snuck up and surprised her. To mark off non-essential clauses is by far the most likely way you'll see dashes tested on the ACT English. However, you may also see dashes used to introduce a list or explanation, like so: Allie’s eight-year-old brother surprised her- he snuck up behind her and yelled â€Å"boo!† Dashes are relatively rare on the ACT, so just understandroughly how they can be usedand you'll be fine. ACT Example As I mentioned above, these punctuation marks are often tested together. You cansee what that looks like in this official ACT question: On questions like this one, it's often easier to determine what doesn't work than what does. So let's start with the semicolon; "but versatile boat" definitely isn't an independent clause, so we know a semicolon can't be correct. This construction alsoisn't a non-essential phrase (if you take it out the sentence no longer makes sense), a list, or an explanation, so we canrule out the dash. The comma is tempting because it's right before the coordinating conjunction "but," but it's actually incorrect. Think about what commas, dashes, colons, and semicolons are all meant to do: clarify relationships between clauses and phrases. That means you generally shouldn't stick them in the middle of a thought. "simple but versatile boat" is one idea, so you don't want to interrupt it with unneccesary punctuation. B is the correct answer. Remember to always consider whether you really need a punctuation mark- you often don't. Breaking the rules is great sometimes, but not on the ACT. ( ©Edward SImpson) Applying Punctuation Rules on the ACT English We've covered a lot of rules and strategies for answering punctuation questions on the ACT English. I've rounded up the key points below, so that you can seethe key rules to remember and best strategies to implement! Key Rules for Punctuation: Possessives: theapostrophe goes before the s for singular nouns and plural nouns that don't end in s and after the s for plural nouns that do end in s Contractions: the apostrophe replaces themissing letters Possessive pronouns don't have apostrophes Semicolons connect twocomplete sentences Colons come after a complete sentence and introduce a list or explanation Dashes mark off non-essential clauses or introduce lists and explanations Helpful ACT English Strategies: Use "of" to check whether a noun should be possessive Use context clues to determine whether a possessive noun is plural or singular Remember that non-person nouns can be possessive Answer choices that are always wrong: should of, could of, would of, its' You'll never be asked to choose between interchangeable punctuation marks: either you're missing something or both answers are wrong Make sure the punctuation marks around a non-essential clause or phrase are always the same: either a pair of commas or a pair of dashes, never one of each Since there are a variety of different punctuation marks that serve similar purposes, use process of elimination to rule out the ones that can't be right, rather than trying to figure out what you think it should be If onechoice doesn't have a punctuation mark at all,be sure togive it carefulconsideration- it will often be the correctanswer Make sure to study the related topics of commas and run-on sentences as well Put Your Skills into Action! The best way to improve on the ACT English is to practice. To that end, I've created some sample ACT style questions where you can test out your new knowledge. 1. The twomain types of camels are; bactrian camels, which have two humps, and dromedary camels, which have one. A. NO CHANGE B.are: bactrian C.are bactrian D.are, bactrian 2.Tootsie Pops are beloved forthe lollipops chocolatey centers, even thoughno one knows how many licks it takes to get to them. F. NO CHANGE G. lollipops' H. lollipop's J. lollipop 3.Adding to the drama, Joe according to the rumor mill- stole Alfonso's girlfriend. A. NO CHANGE B.Joe, C.Joe who D.Joe - 4. Even though she's been trying to cut it down, Fran's action albumcollection is still impressive: over 400 vinyl records, 2000 CDs, and even a handful of tapes. F. NO CHANGE G. impressive; over H.impressive over J.impressive, it's Answers: 1. C, 2. G, 3. D, 4. F What's Next? Make sure you also understand the comma rules on the ACT English. Commas are often tested in conunction with other forms of punctuation. Not sure what else you need to study? Check out our guide to the most commonly tested ACT grammar rules. Start thinking big picture! Learn the 5 key concepts you need to ace the ACT English and the 9 steps to a 36 (as tested by a perfect scorer). Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep classes. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our classes are entirely online, and they're taught by ACT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Ajax Minerals and Perrier Essay Example | Topics and Well Written Essays - 1500 words

Ajax Minerals and Perrier - Essay Example Communications is highly necessary in regard to change management because it helps in creating mutual trust. The first way that communication to employees and the middle level management will help is in creating trust by the employees. This can be seen in the history of Ajax. In the past, Ajax failed to communicate to employees, and this led to the employees being suspicious any time the firm is about to make any changes. Communication is seen as a way to create trust because through good communication, it helps in making sure that the employees understand the need for change rather than leave the employees to speculate. The same kind of speculation has been the cause of resistance to change because the employees are extremely suspicious that any change process will affect the negatively. Involvement Involving the employee and the middle level managers is essential in helping to smooth out the process of change. When communication and involvement is used in concert, the best result will be achieved. Ajax is trying to involve the employees in the development of the solution and this will be necessary due to a number of reasons. The first reason is the fact that the involving the employees and the middle level managers will result in a change solution that will be accepted by the employees. Involvement will create minimal resistance from the employees. It will also be good in creating a solution that is most holistic in the way the firm deals with future problems. Will it succeed? Although Ajax has chosen to use this particularly valuable strategy to change management, there cannot be a guarantee that the strategy will succeed. This is because Ajax failed to use this strategy right from the beginning and there is a lot of suspicion in among the employees. Perrier case Perrier has a t least two sources of resistance. The first source of resistance is from the worker union CGT, which believes that Nestle does not have the right to cut off the number of workers in Perrier. The second source of resistance is definitely from the employees who feel that they need to protect their jobs. Nestle has tried to cut down employees in order to salvage the Perrier brand. When the employees could not allow the firm to cut the employees, the management placed the product of another brand in their cafeterias as a way to have the employees see the sense in trying to change. This method of trying to deal with the issue of change resistance did not help the firm to do away with resistance. If anything, this method of dealing with the issue made things between the management and the employees worse. Comparison There are a number of differences in the way the managers in both of these cases handled the case. Although the Perrier case was more complicated by the issue of the worker u nion that was

How have culture and ethnicity been politicised in South Africa Essay

How have culture and ethnicity been politicised in South Africa - Essay Example The nation attained internal self-independence in 1994 following a successful fight against Apartheid. Since the end of the apartheid movement in 1994, South African politics has been majorly dominated by the ruling party; African National Congress (ANC). The ANC has been winning all the previous elections with 60 plus percentage. The lowest percentage of those coming in the last general election where ANC garnered 63% of the votes while the strongest opposition party known as the Democratic Alliance attained 18% of the votes. South Africa is among the most advanced states in Africa and the world over. However, the electorate that has been handling political matters has majorly been hinged on the race, the culture and the ethnic line from which the individual originates. For starters, the blacks majorly dominate ANC; the ruling party. The officials in charge of the party are blacks. The blacks also control the different wings of the party majorly the ANC Youth League as well as the ANC Women’s League. The South African situation contrasts the nations where the ruling party tends to embrace all the races within the nation. In the United States, for example, president Barrack Obama, serving final term in office, is regarded as of African American origin. The Democratic Alliance, the major political party in South Africa, is mostly associated with citizens of white origin. Politics is said to be hinged on races because out of all the elections that have been carried out in South Africa, the blacks who form the highest population of voters, have not accorded the Democratic Alliance much support. In as much as the ANC has always promised them radical change in terms of development and failed to honor most of the pledges, the blacks have normally rallied behind the ANC with the Democratic Alliance receiving support from the coloured people of various origins. Observers and stakeholders in various sectors have

Coffee shop Essay Example for Free

Coffee shop Essay Studying the fundamental reasons why the proponents aim to establish a business coffee shop’. A coffee shop or cafeteria businesses are already popular worldwide, too many names, establishment and products. Almost every coffee shop businesses stay long because of satisfying income. How about innovation to this business that have a risk but can probably maximize profit. Mobile coffee shops that acquired equipments that almost within a vehicle that travels to different places is definitely unique and new that’s why it is feasible. The proponents are aiming to study the reasons this business should be implemented and figured out a solution to all the problems that may encounter to the research. These are some reasons and problems: 1. An innovation should have a perfect research before implementing and it is bit difficult to introduce to the mass market. 2. Risky is involved because it can easily bump by other cars that it may destroy the vehicle full of machineries and high value assets and equipment that can probably explode. 3. Implementing is one of the hardest part because it has a lot of process and there were only few high-ways to trip, also it has limited places to go like traveling at the urban areas and primary highways. 4. Supply of coffee beans can be also limited, Benguet, the province itself produce supply of resources wherein the harvest is by season. 5. The weather of course can cause the profit loss especially here in Benguet where rainy season is mostly half-year. I. Project Summary I. 1 NAME OF THE BUSINESS â€Å" Clique Mobile Cafe Clique is the proposed name of the business because it’s a converted vehicle that in just one click it is transformed into a business mobile and it has Wi-Fi. In addition, ‘mobile’, as the word itself, it can travel to one place to another while the mobile itself is the kitchen. I. 2 BUSINESS LOGO I. 3 LOCATION Burnham Park Baguio City, Benguet I. 4 DESCRIPTIVE DEFINITION OF THE PROJECT Clique Cafe is a coffee shop that serves not only beverages but includes food, bread and pastry products. It has small kitchen, machineries in making coffee and pastry products and a small portable comfort room. The dining is an open area just outside around the vehicle wherein all the tables and chairs are portable including the tabernacles and tent that covers the place. It has a dimension of 21ft x 9ft x 9ft. It’s a food and beverage business which the main product is coffee. It travels to different places where people usually hang-out. Clique Cafe serves some beverages such as herbal tea, hot and cold Choco coffee. I. 5 VISION AND MISSION Vision: We aim to travel nationwide to provide the best quality coffee and bread for breakfast in every Filipino household that can purchase our most affordable product. We intend to promote tourism and make our own trademark name of coffee product that positions ourselves as premier coffee shop nationwide. Mission: To provide the best quality and most satisfying offer produc   with high standard services. To continuously promote teamwork and excellence in our establishment and provide a good environmental relationship between our employees and customers. I. 6 Objective There are two main products we aim to provide to our market. Our cafe will establish the commonly used style of coffee which is serving coffee and bread. But we want to make name for our own product. We aim in making our very own unique taste for our products that our market would want to have. We strongly believe that this would be possible by the aid of using indigenous raw product we have in Baguio. Being a city located in the Benguet Province, the province mainly produces harvest of coffee beans that have quality which can compete with its own flavor. This flavor is what we want to introduce in the mass market. The Province also is the main provider of fresh vegetables and fruits that our cafe can make use of in producing breads. We will able to make recipes from these indigenous products. These are the product that Clique Mobile Cafe would be proud of and carry under its brand. Clique Mobile Cafe goal is to satisfy our customer by the unique products with the very best of goods and services that we can offer. And we want our business and product will known all over the world. I. 7 History †¢Coffee History The history of coffee goes at least as far back as the thirteenth century with a number of myths surrounding its first use. The original native population of coffee is thought to have come from East Africa specifically to Ethiopia, and it was first cultivated by Arabs from the 14th century. The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the 15th century, in the Sufi monasteries of Yemen. By the 16th century, it had reached the rest of the Middle East, Persia, Turkey and northern Africa. Coffee then spread to the Balkans, Italy and to the rest of Europe, to Indonesia and then to the Americas. †¢Coffee shop History Coffeehouse and coffee shop are related terms for an establishment which primarily serves prepared coffee and other hot beverages. Cafe or cafe or c aff may refer to a coffeehouse, bar, tea room, small and cheap restaurant, transport cafe, or other casual eating and drinking place, depending on the culture. A coffeehouse may share some of the same characteristics of a bar or restaurant, but it is different from a c afeteria. As the name suggests, coffeehouses focus on providing c offee and tea as well as light snacks. Many coffee houses in the Middle East, and in West Asian immigrant districts in the Western world, offer shisha (nargile in Turkish and Greek), flavored tobacco smoked through a hookah. Espresso barsare a type of coffeehouse that specializes in serving espresso and espresso-based drinks. II. MANAGEMENT ASPECT BUSINESS ORGANIZATION A business organization is an individual or group of people that collaborate to achieve certain commercial goals. Some business organizations are formed to earn income for owners. Other business organizations, called nonprofits, are formed for public purposes. These businesses often raise money and utilize other resources to provide or support public programs. 2. 1 Partnership Partnership is a business organization in which two or more individuals manage and operate the business. Both owners are equally and personally liable for the debts from the business. Therefore the proponents will adopt the Partnership form of business. The proponents chose partnership because it’s not big and broad as a corporation and the capital is lesser than a larger business. The proposed project is easily managed by two or more people or the owners itself. ?Rules and Guidelines of Partnership One of the potential drawbacks of a partnership is that the other partners are bound to contracts signed by each other on behalf of the partnership. Choosing partners you can trust, and who are savvy, is critical. †¢Making Money Making money is the first rule because it is the biggest impetus for any deal. The deals that actually get done are the ones that can prove their worth. Companies often have a minimum monetary threshold, but if you can prove that a lucrative alliance can be made, then you should be in discussion about working together. †¢Naming Business Naming business partnership is actually a very important step in creating partnership agreement because it formally establishes the business entity for legal purposes. All documents referring to the partnership should use the partnerships name, once you and your business partners register it. †¢Contribution to Partnership A partnership agreement must include the capital or property each of the partners is investing in the company. The agreement should also include what roles each partner will be performing when the business is operational, including managerial capacities and who controls the day-to-day operation of the business. The partners dedicate resources such as financial, technical, staff and reputational toward achieving agreed objectives over time. They also establish a new organization with shared governance and a management unit to deliver these activities. Partners dont draw a salary and share profits and losses equally. Partners have a duty of loyalty to the other partners and must not enrich themselves at the expense of the partnership, and also have a duty to provide financial accounting to the other partners. †¢Allocating Profits and Losses Allocating profits and losses is a key element of companys partnership agreement. This section of agreement determines how much money each partner stands to make, including what percentage of profit each member may receive, as well as what percentage of business losses each partner must absorb. Its usually illegal to create a partnership agreement that assigns a higher percentage liability to a partner than the partner originally invested in the company. Keeping responsibility for losses commensurate with each partners percentage investment should preserve the legal integrity of the document. †¢Determining Partnership Authority Without specific language detailing each partner’s authority in the business, any partner can force the entire company into a binding legal agreement without the consent of your other partners. Clearly defining each partners power within the company to enter into binding agreements keeps the partnership from spreading itself too thin and making bad business decisions. This rule can also put a system in place for the partnership to make business decisions, including rules on voting and obtaining partner consent. The other rules would be found in a written partnership agreement. Such an agreement could outline procedures for making major business decisions, how profits and losses will be split, and how much control each partner maintains. 2. 2 Owner of the Business Clique mobile cafe is owned by Mr. John Ericson P. Amistad and Ahldrin L. Abellera.

Here is a brief overview of some of the individuals who contributed to

Here is a brief overview of some of the individuals who contributed to the revolution in physics and psychology. THE REVOLUTION IN PHYSICS & PSYCHOLOGY X-rays & radiation On November 8, 1895, a German physicist named Wilhelm Roentgen accidentally discovered x-rays. He placed a vacuum tube with a wire attached to each end inside a black box, creating a discharge tube. He turned the lights off in the lab and turned on the electrical current with a very high voltage across the tube. A short distance away he noticed a glowing fluorescent light. Roentgen did not know the origin of these rays, therefore he called them "x-rays." As he continued experimenting on these rays, he discovered that the rays could penetrate books and wood. He concluded that these "x-rays" where from the discharge tube. When the discovery of x-rays was announced, stories and poems were published in magazines and newspapers. X-rays are used in many ways, such as in medicine ( CAT scans and MRI's), industry, science, etc. X-rays also have dangers and side effects such as cancer, skin burns, hair loss, and other serious conditions due to the extremely high voltage. In 1902, Ernest Rutherford discovered that at least two types of radiation existed. He labeled these types of radiation alpha particles and beta particles. Rutherford also discovered that radiation was caused by the disintegration of atoms and suggested that immense stores of energy were present within atoms. In 1911, he announced his version of the structure of the atom. He proved that the atom has a very small, tightly packed, charged nucleus. With all of Rutherford's contributions and discoveries in science and radiation, he was president of the Royal Society, rece... ...ating force in human life. This causes compensatory mechanisms that result in self-centered neurotic attitudes. Rank came up with a theory of neurosis, indicating all neurotic disturbances to the trauma of birth. The psychoanalytic movement affected work in psychology, sociology, anthropology, religious studies, history, and literary theory. Works Cited - http://sirius.phy.hr/~dpaar/fizicari/xrutherf.html> - http://encarta.msn.com/find/concise/default.asp?vs=x97&la=na&ty=1&vo=17&ti=02c88000> - http://encarta/msn.com/find/concise/default.asp?vs=x97&la=na&ty=1&vo=34&ti=064fb000> - http://www.pathfinder.com/Life/millennium/61.html> - http:/encarta.msn.com/find/concise/default.asp?vs=x97&la=na&ty=1&vo=37&ti=06aff000> - Kagan, Donald. The Western Heritage Brief Edition Vol. II: Since 1648. New Jersey: Prentice Hall, 1996.

All the Presidents of India

1| Dr Rajendra Prasad (1884–1963)| | 26 January 1950| 13 May 1962| Dr. S Radhakrishnan| 1952 election page  &  1957 election page Prasad was the first President of independent India from Bihar. [7][8]  He was also an independence activist of the Indian Independence Movement. [9]Prasad was the only president to serve for two terms in office. [4]| 2| Sarvepalli Radhakrishnan (1888–1975)| | 13 May 1962| 13 May 1967| Zakir Hussain| 1962 election page Radhakrishnan was a prominent philosopher, writer, a  Knight of the Realm  and also held the position of  vice chancellor  of the  Andhra University  andBanaras Hindu University. 10]  He was also made a Knight of the  Golden Army of Angels  by  Pope Paul VI. [11]| 3| Zakir Hussain (1897–1969)| | 13 May 1967| 3 May 1969| Varahagiri Venkata Giri| 1967 election page Hussain was vice chancellor of theAligarh Muslim University  and a recipient of  Padma Vibhushan  andBharat Ratna. [12]  He di ed before his term of office was ended. | | Varahagiri Venkata Giri  * (1894–1980)| | 3 May 1969| 20 July 1969| | Giri was appointed as acting president following the death of Hussain. [13]  He resigned in a few months to take part in the presidential elections. [5]| | Muhammad Hidayatullah  * 1905–1992)| | 20 July 1969| 24 August 1969| | Hidayatullah served as the  Chief Justice of India, and was a recipient of the  Order of the British Empire. [14]  He served as acting president until the election of Giri as the President of India. | 4| Varahagiri Venkata Giri (1894–1980)| | 24 August 1969| 24 August 1974| Gopal Swarup Pathak| 1969 election page Giri is the only person to have served as both an acting president and president of India. He was a recipient of the Bharat Ratna, and has functioned as Indian Minister of Labour and High Commissioner to  Ceylon  (Sri Lanka). [15]| 5| Fakhruddin Ali Ahmed 1905–1977)| | 24 August 1974| 11 February 1977| Basappa Danappa Jatti| 1974 election page Fakhruddin Ali Ahmed served as a Minister before being elected as president. He died in 1977 before his term of office ended, and was the second Indian president to have died during a term of office. [16]| | Basappa Danappa Jatti  * (1912–2002)| | 11 February 1977| 25 July 1977| | Jatti was the vice president of India during Ahmed's term of office, and was sworn in as acting president upon Ahmed's death. He earlier functioned as the Chief Minister for the State ofMysore. [16][17]| 6| Neelam Sanjiva Reddy 1913–1996)| | 25 July 1977| 25 July 1982| Muhammad Hidayatullah| 1977 election page N. S. Reddy was the first Chief Minister of Andhra Pradesh State. Reddy was the only Member of Parliament from the Janata Party to get elected from Andhra Pradesh. [18]  He was unanimously elected Speaker of the  Lok Sabha  on 26 March 1977 and relinquished this office on 13 July 1977 to become the 6th President of India. | 7| Gia ni Zail Singh (1916–1994)| | 25 July 1982| 25 July 1987| Ramaswamy Venkataraman| 1982 election page In March 1972, Singh assumed the position of chief Minister of Punjab, and in 1980, he became Union Home Minister. 19]| 8| Ramaswamy Venkataraman (1910–2009)| | 25 July 1987| 25 July 1992| Shankar Dayal Sharma| 1987 election page In 1942, Venkataraman was jailed by the British for his involvement in theIndia's independence  movement. [20]After his release, he was elected to independent India’s Provisional Parliament as a member of the Congress Party in 1950 and eventually joined the central government, where he first served as Minister of Finance and Industry and later as Minister of Defence. [21]| 9| Shankar Dayal Sharma 1918–1999)| | 25 July 1992| 25 July 1997| Kocheril Raman Narayanan| 1992 election page Sharma was Chief Minister of  Madhya Pradesh, and the Indian Minister for Communications. He has also served as the governor of  Andhra Pradesh,  Punjaband  Maharashtra. [22]| 10| Kocheril Raman Narayanan (1920–2005)| | 25 July 1997| 25 July 2002| Krishan Kant| 1997 election page Narayanan served as India's ambassador to Thailand, Turkey, China and United States of America. He received doctorates in Science and Law and was also a chancellor in several universities. [23]  He was also the vice-chancellor of  Jawaharlal Nehru University. 24]| 11| A. P. J. Abdul Kalam (1931–)| | 25 July 2002| 25 July 2007| Bhairon Singh Shekhawat| 2002 election page Kalam, was a scientist who played a leading role in the development of India's ballistic missile and nuclear weapons programs. [25]  Kalam also received theBharat Ratna. | 12| Pratibha Patil (1934–)| | 25 July 2007| Incumbent| Mohammad Hamid Ansari| 2007 election page Patil is the first woman to become the President of India. She was also the first female Governor of Rajasthan. [26][27]| ————————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- [edit]Timeline