Distribution Strategy Case Study Example | Topics and Well Written Essays - 750 words

Distribution Strategy - Case Study Example An online platform will allow us to distribute the product across the county with ease and with relatively low cost-related dynamics. We will create an easy-to-maneuver website where customers can access information pertinent to the product as well as buy products at the comfort of their homes or workplaces. Aside from the website, we will develop a smartphone application with an easy to use interface which will increase our competitiveness. Statistics document a large number of the county residents are technologically savvy and have access to mobile phones and computers. This works to our advantage. Increasing the number of distribution channels ensures a greater customer base, increased productivity and enhanced profit-making potential. Therefore, to increase sales volumes, we will employ services of sales representatives, intermediaries, local distributors and incorporate direct distribution methods in our distribution strategy whenever necessary so as to increase accessibility of Old-Timer.The firm has already made provisions to purchase 5 delivery vehicles to facilitate transportation. These vehicles will be strategically scheduled to commute and avail the product to all markets. Through establishing strategic partnership with key players in the industry, we will ensure that our product is in supply stores, supermarkets, established care centers and nursing homes countywide. Our target market is specifically women aged above 35 years and the younger generation willing to purchase the product for their parents.