Communicating the message Essay Example | Topics and Well Written Essays - 1000 words

Communicating the message - Essay Example y are launching their adverts an example, a campaign committed to facebook users who will have a duty to read the adverts and also influence others to read it. With this advertisers can give out their offline conversations data to all that want to see it. As a company, facebook claims that the adverts should be measured by a click for each advert Mr. Brad Smith the vice president of facebook complain that the measurements used does not really describe the precise representation of what an advert has to relay, this has made it difficult to establish the literal result of digital marketing stands to be on the bottom-line of the total brand. In the long run, the company would have contributed in the creation and the introduction of mechanism used in advertisement on facebook that would make a longtime impact on people on the brand of the product and its market price (Chung, 2015). Mr. Brad says that the industry is not up to date with the evolving digital landscape; he also admits that facebook advertising is not only about clicks or engagement, it is also about lifts. , Booke Robinson the associate director at the institute of Mindshare in Toronto, also shares that facebook can be relied on as a connector in all aspects of purchasing c hannels even though the advertisements shared should make us want to learn more. The advertisers using facebook have their own share of problems as they have to content with the changing of sites in the modern networks. He also noted that face book is not only a community builder, but a channel used to reach more consumers to buy goods. Stratford’s target was to get the new patrons with new media by the spring. It was through facebook that the Stratford Festival took place for five consecutive days and resulted to the grand annual April fools sale. The company wanted to sale their items to one group but ended up selling to everyone who came on facebook. Experienced is influenced by the appearance and features of a product.